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John Suder

Design | Lettering | Illustration

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The Truth is Rarely Pure and Never Simple

'The Truth is Rarely Pure and Never Simple' | Daily Drawing #237
Quote from Oscar Wilde, calligraffiti style.
Tools: Kuretake Calligraphy Pen

tags: quotes, oscar wilde, calligraffiti, calligraphy, lettering, hand lettering, design, type, typography
categories: Daily Drawing, Lettering
Tuesday 12.09.14
Posted by John Suder
 

If You Do It Right It Will Last Forever

'If You Do It Right, It Will Last Forever' | Daily Drawing #146
A quote from the modernist designer Massimo Vignelli, who passed away today at age 83. 

tags: massimo vignelli, quote, modernist, design, lettering, brush lettering, hand lettering, tombow, marker
categories: Daily Drawing, Lettering
Tuesday 05.27.14
Posted by John Suder
 

McCann Worldgroup Takes a Pile of Things and Makes a Logo Out of It

McCann Worldgroup is one of the world's largest advertising agency networks in the world, doing work for all types of brands and products. Agencies just don't do 'advertising' anymore (sorry, Don Draper), they're involved in everything from interactive, tv, print and that 'social media' thing. To show how multi-disciplinary they are, they decided to pile a bunch of icons, like clouds (it's in the cloud, man!) email, phone, RSS feed symbol, and kitty cats and assembled them to form the MW.

Frankly, the multi-colored monstrosity is the stuff that gives print designers nightmares, and at small sizes just looks...fuzzy. Oh, and there's other versions, like ones made of leaves, flowers, fire and $100 bills (OK, I made the last one up).

Anybody remember the Aol rebranding? Yeah, thought not.

tags: branding, design, distaster, logo, mccann
categories: Branding, Design
Tuesday 06.07.11
Posted by John Suder
 

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