'Make Excuses or Make Money' Lettering Study

Another lettering project with a phrase captured in the sketchbook from an unknown source. I'm sure this phrase was born from some podcast or book or blog post dealing with time management or procrastination and I felt the need to capture it, because it's so spot-on. Making excuses just takes away from time you could be doing. There is no try, only do. I sketched the letters quickly with a loose set of characters, then took a photo of the sketch. This saves tons of time when your're tracing the sketch in Illustrator and not cleaning up lines in Photoshop.

john-suder-make-money-skecth

I shot the sketch at my drawing table with my iPhone, and since I had Photo Stream turned on, the sketch was already in iPhoto when I was ready to start tracing. I simply pulled the photo from iPhoto into Photoshop, cropped and resized (to make the file smaller) and then dropped the photo into Illustrator. I locked the photo onto it's own layer, set up a new layer for lines and begin tracing.

Since I used a very loose (and not very detailed) style of lettering, the tracing went very quickly. I only made a few modifications from the original sketch, capitalizing the letter 'A' throughout and the 'E' in 'Money'. I colored the letters in Illustrator until I got just the right color combo. This color selection was pretty much arbitrary, but I liked it. Obvious choices of shades of green just weren't working for me.

I then dragged the grouped letters into Photoshop as a Smart Object. This way I can compose a high resolution file and backgorund in Photoshop and then export to whatever size I need. I also still have the separate file of the the traced letters to repurpose or use on another size document.

'Mod Zone' Lettering Study

The phrase 'Mod Zone' somehow made it into my sketchbook a few weeks ago. I thought at first the influence was from the old Dodge 'Super Bee' logo, but the only things similar are the curved letterforms within a circle:

ag_07superbee_beedecal

mod-zone-sketch

mod-zone-ink

I made a quick inking of the letters, then scanned them into Photoshop. I didn't spend much time on cleanup, since I knew I was just going to trace the scan in Illustrator. Once the letter outlines were complete, I placed them within the circle, then adjusted the shapes of the letters to conform to the outline of the circle. As for colors, this selection was random. I didn't want to get too hung up on gradients and textures, but rather focus on the shapes of the letters.

Once the lettering was complete in Illustrator, I opened up a doc in Photoshop, created the background and added a subtle texture. I dropped the lettering in as a smart object, resized, added a slight shadow, and called it a day. I could have spent a lot more time tweaking, but I'm thinking I'd rather just crank out a bunch of these studies to work on technique.